I'm Heather Freeman, Graphic Designer and owner of Wild Onion Graphic Design, working from my studio in California’s beautiful Eastern Sierra. I cultivate fresh graphics for business owners, artists and crafters who either don’t have the time or the expertise to create branding and build a website that skillfully represents their business. Working together with my clients, we'll define who your target markets are and what appeals to them, then tailor an custom design to achieve the project objectives.
Business owners, artists and crafters who are:
For the web: HTML5, CSS3, WordPress, CMS, metatags, keywords, SEO, vector art, raster art, responsive design, mobile friendly, above-the-fold, have I lost you yet? The world of web design and development change at an amazing speed. My clients can focus on the content they want to share with their viewers and leave all the technology for me to manage. The tools I chose depend on the project needs, but I have designed sites in customized WordPress themes, hand-coded in programs like Adobe Edge and Aptana, and built sites in Adobe Dreamweaver and Adobe Muse. When setting up a new site or migrating a site to a new domain, I work with my clients to streamline all aspects like email, social media feeds, Google searches and rankings, and redirecting links so the visitor base you’ve worked hard to build can continue to find you.
For logos and print design: My work in these areas usually start with brainstorming and sketches. Yep! Good ol' paper and pencil. From there I select the ideas best for the intended target audience for the project and start creating them as vector art in Adobe Illustrator. The first visuals that I share with you will be in black and white so color doesn't distract from the design concepts. After a concept is selected, the next round will show some color schemes that complement the project goals. Once a design is finalized, I'll provide the logo in a variety of file formats for different uses and a guide to help you choose when to use which. For print design, I'll provide the print-ready artwork in the file format your print house needs.
Tools & Technology I Use